This was an aspirational, event-themed look book to showcase Spredfast's ability to create social buzz around your next big event. While I designed some of the social experiences based on existing Spredfast social visualizations, others were completely new visualizations based on existing Spredfast capabilities. I framed the visualizations into halftone scenes and used bold colors on black and white to evoke event posters of the past to give the project a big event theme.
Holiday Look Book
This was an aspirational, holiday-themed look book to showcase Spredfast's ability to create social buzz around retail sites during the holidays. While I designed some of the social experiences based on existing Spredfast social visualizations, others were completely new visualizations based on existing Spredfast capabilities. I placed the visualizations into different scenes of the seasons and added various touches to give it the feel of a holiday catalog from a clothing retail store. The look book was optimized for landscape on an iPad, but I did a print version as well that was sent to clients packaged like a holiday catalog.
Social Media Pocket Guide
I designed this 30 page whitepaper to promote Spredfast as a thought leader in the social space. I chose the art direction, hired an illustrator, shot the photography, and designed the layouts using copy from a Spredfast expert in the social space. I also created ads to promote the asset on multiple outlets. The LinkedIn ad was one of the top ten performing ads in the world.
I developed a visualization for Spredfast that crowdsources fashion using a hashtag. The visualization could be owned by a brand that wants to be seen as a fashion influencer. The products that are pulled into the Shareboard can also link to the retailer's version of that fashion item through Spredfast's product linking capabilities, encouraging customers to ultimately purchase items that are seen on the Shareboard. This visualization was eventually pitched to JCPenney.
Paramount Movie Launches
A series of new products I developed specifically for some new movies that Paramount Pictures was releasing.
E! Instagram Celeb Tracker
E! wanted the ability to track which celebrities were trending on Instagram so I created this experience to be an on-set dashboard for talent to reference throughout their programming. The experience was also designed to live on their web page so that the public could access it as well.
Victoria's Secret Fashion Show Social Hub
A complete second-screen experience to connect the viewer to the Victoria's Secret Fashion Show. The pre-show buzz builds excitement leading up to the event by creating buzz around the hashtag #VSfashion through polls and other calls to action. When the fashion show airs, the backstage tab is unlocked and gives the user the opportunity to interact with the broadcast with live polls and all the relevant conversations. The entire experience can be sponsored and allows Victoria's Secret to own the conversation around a central hub.
ACL Event Hub
A social hub for all the conversation surrounding your event. This proof-of-concept web app can filter the conversation and give you all the stats you need to find the best conversations at ACL. This app is sponsored by Samsung and includes social ad modules and an interstitial ad.