"Maybe it lasts six minutes; maybe it lasts forever."

Way To Go is an interactive experience that could last your entire life. If you want to run around the woods for the rest of your life, that is, and who doesn't? I love the art direction here, and the immersive feeling they've achieved. I see this being a medium for entertainment in the years ahead. I would love to see a feature film set up in a non-linear format like this. Where The Wild Things Are as an interactive experience? Yes, please...