@MrDenav and @lucasmarinm of bluedashed.com have recreated some classic record covers (including Joy Division's iconic Unknown Pleasures album) using only CSS. This alone would make for some cool effects, but they also made them interact with the music using Beatdetektor. With the rise of streaming music services, the industry is trying to monetize the music listening experience as well as the music. I could see lots of bands doing this to add value to their album-streaming experience. Sadly, the demo only plays a short preview of the song from iTunes. Only works in Google Chrome.