I was asked by Mutual Mobile to create a fictional app that allows customers to view shoes and then purchase them. I was supposed to design the app icon and a screen mockup. I came up with Shoezam, a shoe-tagging and shopping app based on the music-tagging app, Shazam. The mythical app would use the iPhone’s camera to identify shoes that are photographed on the street. After being tagged, the shoe could then be purchased in the Shoezam Store.