Role: UX, Interaction Design
I developed a visualization for Spredfast that crowdsources fashion using a hashtag. The visualization could be owned by a brand that wants to be seen as a fashion influencer. The products that are pulled into the Shareboard can also link to the retailer's version of that fashion item through Spredfast's product linking capabilities, encouraging customers to ultimately purchase items that are seen on the Shareboard. This visualization was eventually pitched to JCPenney then turned into a product offered by Spredfast.
1. Positioned a retailer as a fashion expert while offering the ability to purchase
2. Created an experience similar to Pinterest that could be owned by a brand