Role: Art Direction, UX, Interaction Design, Editorial Design
This was an aspirational, holiday-themed look book to showcase Spredfast's ability to create social buzz around retail sites during the holidays. While I designed some of the social experiences based on existing Spredfast social visualizations, others were completely new visualizations based on existing Spredfast capabilities. I placed the visualizations into different scenes of the seasons and added various touches to give it the feel of a holiday catalog from a clothing retail store. The look book was optimized for landscape on an iPad, but I did a print version as well that was sent to clients packaged like a holiday catalog.
1. Offered sponsorable social visualization concepts for retail
2. Featured never-before-seen concepts