Social Media Pocket Guide
Role: Art Direction, Editorial Design
This thirty page white paper was designed to promote Spredfast as a thought leader in the social space. I had to choose an art direction that would captivate the reader long enough to read the entire document. I decided that little hand drawn illustrations would be a great way to keep the user engaged, and it would help depict some of the multilayered stories and social concepts contained in this piece. I worked with the illustrator while I shot the photography and designed the spreads using copy from an expert in the social space. Like a lot of the other pieces I've done for Spredfast, I also created ads to promote the asset on multiple outlets. The LinkedIn ad went on to be one of the top ten performing ads in the world in 2014 and the piece itself is one of the most downloaded assets from Spredfast.
1. Included custom photography and illustrations to delight the reader
2. Performed better than any other piece promoted by Spredfast