Client: Paramount Pictures
Role: UX, Interaction Design
Paramount Pictures is always looking for new ways to promote their movie launches, and they asked us to create some social concepts around the launch of some movies including Man of Steel, World War Z, and Monsters Inc. 2. Inspired by Soundcloud, The Man of Steel concept offered the ability for fans to live Tweet a movie trailer and see which moments of the trailer other people were commenting on. This was an entirely new concept because typically Tweets have been tied to the moment they were sent, but this visualization tied the Tweet to the moment of the trailer. It is easy to see how this concept could be applied to every trailer that Paramount Pictures creates. The World War Z concept took a typical interaction on Twitter and turned into a movie moment. On most social hubs, users are encourage to Tweet a hashtag, and this in turn helps to create buzz. I decided it would be much better if the user was encouraged to @mention a friend in order to "infect" them with the zombie virus. A Tweet from a friend about a movie is easy to miss, but it's hard to ignore a notification that says a good friend just bit you and gave you the zombie virus! The map on the page would start to track the Twitter infection from the day the page was launched until the movie was released. Users were encouraged to infect with spotlights on the "most infectious zombie" and "most infected areas" to help this become a truly "viral" experience. The Monsters Inc. visualization inspired users to create shareable monster faces like their favorite lovable monster, Sulley.
1. Featured never-before-seen concepts that could be used for multiple movie launches
2. Ideas pitched here went on to be offered as Spredfast products