Client: Victoria's Secret
Role: UX, Interaction Design
I created a complete second-screen experience to connect the viewer to the Victoria's Secret Fashion Show. The pre-show buzz builds excitement leading up to the event by creating buzz around the hashtag #VSfashion through polls and other calls to action. When the fashion show airs, the backstage tab is unlocked and gives the user the opportunity to interact with the broadcast with live polls and all the relevant conversations. The entire experience can be sponsored and allows Victoria's Secret to own the conversation around a central hub.
1. Created buzz before and during the show by offering exclusive content
2. Offered interaction with the on-air broadcast