
Hi, I’m Jeff!
I'm an innovation designer turned entrepreneur.
Currently, I teach advanced product skills at the Fountain Institute and make fun tools for Pigrosoft.
In my spare time, I write, give talks, and create free resources for product people.

Strategy can amplify your strengths.
Strategy can be found in the overlap between what we offer as a company, what the customer needs, and what the competition isn’t already doing. A good strategy doesn’t just restate goals. It tells us how to overcome challenges and do it in a way that nobody else can.

Innovation turns dreams into reality.
Innovation is how we move beyond our users’ expectations into their aspirations. Reaching this aspirational level takes a lot of research and experimentation, but the insights you will gain will be invaluable. Discovering new ways to solve unmet customer needs and desires is always lucrative.
Want to level up in strategy & innovation?
Jeff can ensure that your strategy and innovation operations reach their full potential.
Former Clients
Jeff’s Newsletter
A monthly advice letter for product makers
Trusted by 7,000+ subscribers

