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Hi, I’m Jeff!


I'm an innovation designer & founder looking for my next challenge in tech.

Currently, I teach advanced product skills part-time at the Fountain Institute, a company I founded in 2020.

In my spare time, I write, give talks, and create free resources for product people.


strategy definition tools vision

Strategy can amplify your strengths.

Strategy can be found in the overlap between what we offer as a company, what the customer needs, and what the competition isn’t already doing. A good strategy doesn’t just restate goals. It tells us how to overcome challenges and do it in a way that nobody else can.

innovation definition tools strategic design

Innovation turns dreams into reality.

Innovation is how we move beyond our users’ expectations into their aspirations. Reaching this aspirational level takes a lot of research and experimentation, but the insights you will gain will be invaluable. Discovering new ways to solve unmet customer needs and desires is always lucrative.

Want to level up in strategy & innovation?

Jeff can ensure that your strategy and innovation operations reach their full potential.

Book a consultation call here.

Former Clients



Jeff's Newsletter

Jeff’s Newsletter

A monthly advice letter for product makers

Trusted by 7,000+ subscribers

Jeff has a rare ability to make complex concepts feel intuitive and actionable. His strategic thinking is exceptional...Beyond being highly knowledgeable, Jeff is a great facilitator: thoughtful, engaging, and effective.
Stella Kalyva, UX & Product Designer