Jeff's Strategy Course

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Black and white strategy planning worksheet titled 'Strategy Canvas' with a handshake graphic at the top, a hand holding a compass in the lower left, and a telescope on the right, set against a green starburst background.

Strategy Process Canvas

Design strategy based on insights in 9 easy steps so you can lead with vision.

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An image displaying two scientific worksheet forms, one labeled 'Experiment Card' and the other 'Analysis Card,' with a pair of hands holding a test tube and a pen between the forms, set against a red starburst background.

Experiment Cards Template

Turn product ideas into product experiments with these advanced experiment design cards.

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A framed insight card on a computer screen, accompanied by a hand writing, a vintage lens with an eye symbol, set against a blue starburst background with small sparkles.

Research Insight Template

Capture and share your user insights visually with this tool for Miro or Figjam.

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A digital graphic featuring a Notion page titled 'Brag Doc', with a stick figure climbing a ladder on the left, and a hand drawing or pointing at the page, all set against a green starburst background with sparkles.

Brag Doc Template in Notion

Keep track of your career wins in Notion so you’re always ready to prove your value.

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UX Strategy Info Session

An intro to UX strategy with a case study from Nintendo

Talk given online for the Fountain Institute on September 17, 2025

How to Design a UX Strategy

A series of short videos for UX pros who want to lead by researching, designing, and testing strategy in their design organization.

Based on a talk given online for the Fountain Institute on June 8, 2022

Watch the Playlist on YouTube

How to Do UX Research Weekly

A 60-minute masterclass for UX pros who want to find time for continuous discovery in their design process.

Talk given online for the Fountain Institute on January 26, 2022

How to Lead with UX Metrics

Learn how to measure the user experience like a pro in this 60-minute masterclass by Jeff Humble.

Talk given online for the Fountain Institute on September 10, 2022

How to Design Product Experiments

Learn how to build an experiment-driven approach to product design that will test big ideas and tackle product risks upfront.

Talk given online for the Fountain Institute on February 26, 2022

The UX of Online Learning

Learn how to learn better and design better user experiences when your product is a learning experience.

Talk given online for the Fountain Institute on June 17, 2021

The Future of Voice UI

Learn how voice interfaces are changing to become more human and where that may lead in the next decade.

Talk given in-person UX Alive Conference on May 8, 2018

What is design strategy?

Learn the 4 ways that designers can lead through strategy in various roles and positions in an organization.

Talk given online for the Fountain Institute on November 12, 2022

Unlock Your Team’s Research Potential

Learn how to think about traditional and continuous research so you can take your team’s research operations to the next level.

Talk given online for the Fountain Institute on January 12, 2023

How to Test Innovation Ideas

Learn the process behind innovation testing being used at the most innovative companies.

Talk given online for the Fountain Institute on February 24, 2023